Dresses & Suits The Ivory Secret
Dresses & Suits The Ivory Secret
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The Ivory Secret

The Ivory Secret

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The Ivory Secret

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  • Located in Crediton, Devon
  • Personable and exclusive service
  • Four couture collections
  • Trunk shows hosted regularly
  • Shoes, veils, and headpieces available
  • Made to measure bridesmaids dresses
  • Alteration and dressmaker services
  • Dress cleaning and storage boxes available

Located in Crediton, Devon, The Ivory Secret bridal boutique stocks dress collections from four exclusive and sought-after designers, including their own label. Helping brides to create their dream look, whether that be modern or vintage, The Ivory Secret is a cosy, intimate boutique that is sure to inspire.

As well as offering many different styles, this wedding dress shop also offers several accessories, including jewellery, shoes, handbags and veils. The Ivory Secret also has its own in-house seamstress, who will tailor your gown to fit you like a glove.


The Ivory Secret has been dressing brides since 2012 and all of its collections are by couture, exclusive designers. Every dress in the shop has been carefully hand-picked for its uniqueness and beauty.

Providing a service that makes brides feel special and excited is of the utmost importance to consultants at The Ivory Secret. During their appointments, brides can expect to have an in-depth chat with their consultant about all their wedding dress hopes and dreams. The Ivory Secret delights in making those dreams come true.

The Dresses

  • Annasul Y Gowns - Based in Devon these vintage style designs evoke feminine silhouettes and soft lines.
  • Catherine Deane Gowns - Offering you the perfect combination between vintage and modernity, many designs incorporate hand-sewn embellishments.
  • Eleanor Rafferty Gowns - Entirely exclusive to the shop and made by bespoke bridal couturiers, Eleanor and Liz, who also own The Ivory Secret.
  • LM Gowns by Lusan Mandongus - Showcasing natural elegance, this collection exudes luxury and romance.
  • Bridesmaids

    The Ivory Secret understands that every girl in your bridal party is different, with varying heights, body shapes, and style preferences. Instead of offering a collection of already made bridesmaid's dresses therefore, The Ivory Secret offers a bespoke made-to-measure service, allowing you to work with their seamstress and your bridesmaids to design dresses that they will all love and be happy wearing.


The Ivory Secret is proud to offer their brides a selection of gorgeous accessories to complete their looks, with veils, shoes, headpieces, and jewellery from the likes of Rainbow Club, Kye Tew, Rachel Simpson and Agnes Walker hair jewellery.

If you would like to visit The Ivory Secret to find your dream dress, please get in touch via the links at the top of this page.


  • Catherine and Tristan - 2nd August 2014

    Thank you so very much for all your hard work in finding the perfect wedding dress. The service that you provided was exceptional and from the moment I first stepped into your beautiful boutique, I knew it was where I wanted to buy my dress from. Your honesty, service, needlecraft and ideas are second to none, not to mention the customer service and lovely atmosphere we experienced each time we came in. The dress and accessories were loved by everyone, especially Tristan, the groom.

  • Jen and Maxi - 29th October 2016

    You guys are incredible! From the moment I stepped into the shop, until the day I collected my gown, you have made this experience so special. You made me feel so at ease and found my dress on the first appointment! The atmosphere, attention to detail and standard of service is impeccable. Maxi loved my dress and I am still having compliments about it. Thank you for making the whole experience one I will cherish.

  • Sofie and Ben - 18th July 2015

    From the moment I walked into The Ivory Secret I knew that I would find ‘the one’... there was just something very special about your beautiful boutique! My dress was the very first that I selected to try on… I fell in love with the unusual rose bud detailing. It was everything I had always dreamed of. It felt classic and traditional but also so different and unique at the same time! Nothing was ever too much trouble in the boutique, the girls are so knowledgeable and made me feel so at ease with the whole process. Thank you so much for my dreamy dress and for all your help and support.

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