About Trudy cherishes fond childhood memories of baking cakes and biscuits with her mother, but pinpoints the origin of her flair for cake decoration to be when she took part in a Christmas cake project in sixth form. She started to make cakes for her family and friends and took a Saturday job at a cake decorating shop. When she began her full-time career it became her hobby, but after the birth of her daughter she took the decision to start her own baking business. Thus JellyCake was established in 2009. Her enterprise has grown considerably in the last seven years, and Trudy has written recipes and articles for cake-decorating magazines, and has been featured in UK and overseas press.