About James found his passion for imagery kindled at the very young age of 5, after coming across his father's collection of photography books. After many years of avidly poring over the portfolios of the likes of Arno Minkkinen and Jacques Lartigue, and regularly subscribing to LIFE magazine, he realised it is a photographer's ability to tell a story - escape to the world portrayed within the frame - that is the true beauty of the art form. After school, James left photography behind temporarily to become an illustrator and painter. But after a career increasingly progressing into the corporate rather than the artistic world, James changed direction and decided to follow his childhood passion. Today James relives the same realisation he had during his youth - that photography is about truth and story. He therefore eschews gimmicky, fancy digital effects, creating some of the most timeless and most effective wedding photography we've ever seen.